Rogers, CBC sign 7-year sub-licensing agreement for Hockey Night in Canada

Rogers is in its fourth year of a 12-year, $5.2B agreement with the NHL for exclusive media rights

Rogers Media and CBC have signed a new seven-year sub-licensing agreement for English-language broadcasts of “Hockey Night in Canada” and the Stanley Cup playoffs.

The agreement announced Tuesday begins in 2019-20 after the end of a current deal between the media giant and the public broadcaster.

Rogers is in its fourth year of a 12-year, $5.2-billion agreement with the NHL for exclusive media rights.

The deal included a four-year sub-licensing deal to allow the CBC to air “Hockey Night in Canada.” That agreement was later extended by a year.

The seven-year extension, which also includes digital streaming rights, means CBC will carry “Hockey Night in Canada” until the end of the Rogers deal.

VIDEO: NHL agrees to consider Seattle for new NHL team

“CBC has been an excellent partner over the years and we are excited to extend our relationship,” Rogers Media president Rick Brace said in a statement. “Hockey Night in Canada is the most celebrated hockey brand in the country and is steeped in tradition. We are committed to working together to ensure it reaches the widest possible audience.”

“Hockey Night in Canada” was the cornerstone of CBC’s sports programming for decades before Rogers and the NHL struck their huge deal.

While CBC can still show the popular NHL program, Rogers receives all revenue from ”Hockey Night in Canada” broadcasts and has complete control over the show under the existing deal. Rogers said it will continue to produce the games and exercise editorial control through its Sportsnet broadcasting arm through the announced extension.

CBC will continue to show nationally televised regular-season games on Saturday night as well as all four rounds of the Stanley Cup playoffs.

“Our priority in coming to this new agreement was to ensure Canadians continue to have access to Saturday night hockey on CBC and an overwhelming majority of our audience told us they want it to be on CBC,” CBC Sports executive director Greg Stremlaw said in a statement.


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Surfrider Pacific Rim: Celebrating SonBird’s dedication to the Coast

West Coast recycling centre continues to serve thanks to an open-air depot and new regulations.

Pacific Rim National Park Reserve issues wolf advisory

Frequent sightings reported around Long Beach area.

Online video series to feature writers from Tofino and Ucluelet

Quite Determined series launched to showcase creative minds whose speaking events were cancelled.

Ucluelet releases COVID-19 Recovery Plan

Part of the recovery plan involves deploying three district staff as COVID-19 Community Monitors

B.C. records four new COVID-19 cases, Abbotsford hospital outbreak cleared

Four senior home outbreaks also declared over, eight still active

Friendly Cove and Kyuquot will remain closed until further notice

Transition of other B.C. communities will be monitored before a decision to ease restrictions

Gold River organizes a shop local initiative to creatively boost economy

Local purchases can earn shoppers $200 gift certificates to be spent on businesses within Gold River

Young killer whale untangles itself from trap line off Nanaimo shore

DFO marine mammal rescue unit arrived as whale broke free from prawn trap line

RCMP, coroner investigate murder-suicide on Salt Spring Island

Two dead, police say there is no risk to the public

About 30% of B.C. students return to schools as in-class teaching restarts amid pandemic

Education minister noted that in-class instruction remains optional

Trudeau avoids questions about anti-racism protesters dispersed for Trump photo-op

Prime minister says racism is an issue Canadians must tackle at home, too

B.C.’s Law Enforcement Torch Run for Special Olympics goes virtual

The annual event partnering RCMP with Special Olympians is dramatically altered by COVID-19

Most Read