Tourism Ucluelet: Who are we and what do we do?

Denise Stys-Norman is the executive director of Tourism Ucluelet.

Denise Stys-Norman is the executive director of Tourism Ucluelet.

For the last 10 years, Tourism Ucluelet (TU) has had the amazing opportunity and responsibility to market Ucluelet as a destination. Since collection began, the average income increase annually has been 12%. The province noted that Ucluelet was one of the fastest growing hotel tax collecting communities in B.C.

Prior to 2015, Tourism Ucluelet had operated as a sub-committee of the Ucluelet Chamber of Commerce.

Over the course of 2015, the decision was made to allow Tourism Ucluelet to separate from the Chamber and become its own not-for-profit incorporated association. The following year TU was transferred the contract to manage the Pacific Rim Visitor Centre and the downtown Ucluelet Visitor Centre (seasonal).

By making these changes, the Ucluelet Chamber of Commerce had the ability to focus on small business support, development and advocacy.

How is Tourism Ucluelet funded? The primary funding comes from the 2% consumer tax is called the Municipal Regional District Tax (MRDT). Accommodators (including property management companies) who have or are responsible for four nightly rooms or more and are located within the District of Ucluelet collect this tax. This is not a mandatory tax like PST; the Hoteliers vote to continue collection every five years.

As a note, TU just found out that our application for renewal has just been approved for another five years.

Even though we receive these tax dollars, TU is required to show additional revenues to build our funding base. We apply for grants through Destination BC, Canada summer jobs as well as provide marketing packages and racking programs for the Visitor Centre that contribute to the operations.

In the fall of 2017, Tourism Ucluelet, implemented new racking and marketing packages to provide options for businesses within Ucluelet to leverage our social media channels and the visitors who stop at the Visitor Centre to promote their businesses. This program is separate from the Ucluelet Chamber of Commerce membership which now focuses on small business development and advocacy.

If you are interested in racking your business at the junction, please stop in at the Pacific Rim Visitor Centre, call 250-726-4600 or email visitorservices@discoverucluelet.com for more information.

Go to www.discoverucluelet.com for more information.

Denise Stys-Norman is the executive director for Tourism Ucluelet

Tourismucluelet

Just Posted

B.C. Centre for Disease Control data showing new cases by local health area for the week of May 2-8. (BCCDC image)
Vancouver Island COVID-19 local case counts the lowest they’ve been all year

On some areas of Island, more than 60 per cent of adults have received a vaccine dose

Black Press Media file photo
Tofino sets municipal tax rates

Tofino’s residential property values are rising while businesses are declining.

A nurse gets a swab ready to perform a test on a patient at a drive-in COVID-19 clinic in Montreal, on Wednesday, October 21, 2020. THE CANADIAN PRESS/Paul Chiasson
Island’s daily COVID-19 case count drops below 10 for just the second time in 2021

Province reports 8 new COVID-19 cases on Vancouver Island Wednesday

The Independent Investigations Office of B.C. is investigating the shooting of a Tla-o-qui-aht First Nation woman in the Ucluelet First Nation community of Hitacu on May 8. (Black Press Media file photo)
Indigenous woman shot by police was holding a replica gun, says Ucluelet First Nation

Woman has been identified as a member of the Tla-o-qui-aht First Nation

Amphitrite Point lighthouse on Ucluelet’s Wild Pacific Trail during a massive winter storm. (Westerly file photo)
Ucluelet’s Official Community Plan public hearing goes ahead despite push back

A petition calling on Ucluelet council to postpone the May 13 virtual event fails to deter

Prince Rupert was one of the first B.C. communities targeted for mass vaccination after a steep rise in infections. Grey area marks community-wide vaccine distribution. (B.C. Centre for Disease Control)
B.C. tracks big drop in COVID-19 infections after vaccination

Prince Rupert, Indigenous communities show improvement

Municipal governments around B.C. have emergency authority to conduct meetings online, use mail voting and spend reserve funds on operation expenses. (Penticton Western News)
Online council meetings, mail-in voting option to be extended in B.C.

Proposed law makes municipal COVID-19 exceptions permanent

A nurse prepares a dose of the COVID-19 vaccine in Kelowna on Tuesday, March 16. (Phil McLachlan/Black Press)
British Columbians aged 20+ can book for vaccine Saturday, those 18+ on Sunday

‘We are also actively working to to incorporate the ages 12 to 17 into our immunization program’

The AstraZeneca-Oxford University vaccine. (AP/Eranga Jayawardena)
2nd person in B.C. diagnosed with rare blood clotting after AstraZeneca vaccine

The man, in his 40s, is currently receiving care at a hospital in the Fraser Health region

Canada’s demo Hornet soars over the Strait of Georgia near Comox. The F-18 demo team is returning to the Valley for their annual spring training. Photo by Sgt. Robert Bottrill/DND
F-18 flight demo team returning to Vancouver Island for spring training

The team will be in the Comox Valley area from May 16 to 24

Saanich police and a coroner investigated a fatal crash in the 5200-block of West Saanich Road on Feb. 4, 2021. (Devon Bidal/News Staff)
Police determine speed, impairment not factors in fatal Greater Victoria crash

Driver who died veered across centre line into oncoming traffic for unknown reason, police say

Ladysmith RCMP safely escorted the black bear to the woods near Ladysmith Cemetary. (Town of Ladysmith/Facebook photo)
Bow-legged bear returns to Ladysmith, has an appointment with the vet

Brown Drive Park closed as conservation officers search for her after she returned from relocation

Brian Peach rescues ducklings from a storm drain in Smithers May 12. (Lauren L’Orsa video screen shot)
VIDEO: Smithers neighbours rescue ducklings from storm drain

Momma and babies made it safely back to the creek that runs behind Turner Way

Signage for ICBC, the Insurance Corporation of British Columbia, is shown in Victoria, B.C., on February 6, 2018. THE CANADIAN PRESS/Chad Hipolito
$150 refunds issued to eligible customers following ICBC’s switch to ‘enhanced care’

Savings amassed from the insurance policy change will lead to one-time rebates for close to 4 million customers

Most Read