No personalized licence plate for Saskatchewan driver named ‘Assman’

David Assman pronounces his name differently than it’s spelled, he said

It may be his last name, but it doesn’t mean he can have it on his licence plate.

Saskatchewan Government Insurance recently rejected David Assman’s request to get his last name on a personalized licence plate because people may find it offensive.

Assman pronounces his name differently than it’s spelled. But a Crown insurance spokesman says it doesn’t matter because that’s not what people see.

Tyler McMurchy says some people have names that when seen out of context could be considered offensive.

READ MORE: Ontario police seize stolen ‘MR SEXY’ license plates found on Maserati

McMurchy says the government insurer tends to err on the side of caution.

Assman shares a last name with the late Regina gas jockey Dick Assman, who rose to fame after appearing on David Letterman’s late-night show in the 1995.

McMurchy noted licence plates are the property of the government agency.

“There is a need for some standards.”

Racial slurs, political connotations or words that hint at sex, drugs, crime or impaired driving are all banned.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Musings from surfers about surfboards

“I tried to make it so it was easy to get into waves and not too floaty so you could duck dive it.”

Tla-o-qui-aht board fish farms to obtain video footage of pens

Fish farms were boarded under the authority of the Tla-o-qui-aht Hereditary Chief Ray Seitcher.

Tofino Jazz Festival returns this weekend

“The Festival’s main mission is to provide an opportunity to build community through music.”

Tofino Hatchery wraps up successful season

“If you give those things half a chance, they will go to the ‘nth degree’ to get up those rivers.”

Tofino-Ucluelet Westerly News earns four national awards

The Westerly was announced as the recipient of four Canadian Community Newspaper Awards last week.

VIDEO: Rare white killer whale captured by drone near Campbell River

The transient orca has been named Tl’uk, a Coast Salish word that means ‘moon.’

B.C.-born Carey Price brings young fan to tears at NHL Awards banquet

Anderson Whitehead first met his hockey idol after his mother died of cancer

Licence issue delays boozing while cruising on BC Ferries

Planned June launch for alcohol sales delayed

Nanaimo a prime market for new plane, Air Canada says

Vice-president previews Airbus A220, praises Nanaimo’s growth in passenger numbers

B.C. school mourns after 13-year-old killed by fallen tree on field trip

Teenager died after being struck and pinned by tree while on a field trip near Sooke

RCMP deploys special unit in Comox Valley to combat organized crime

Combined Forces Special Enforcement Unit spends four days targeting organized crime in Courtenay

B.C. temporarily halts resource development to protect caribou

The caribou population in northeastern B.C. has dwindled over the last two decades

Students disciplined after anti-LGBTQ signs posted in Kamloops high school

Vessy Mochikas, SD73’s principal for inclusive education, called incident a learning opportunity

‘The Fonz’ gives thumbs up in letter to dyslexic students at B.C. school

Students in Maple Ridge reached out to Henry Winkler after reading one his Zipster books.

Most Read