Tourism Minister Melanie Joly. (The Canadian Press)

Feds launch tourism strategy designed to boost sector 25 per cent by 2025

The fund is supposed to back experiences that show off Canada’s strengths

Tourism Minister Melanie Joly says a new federal tourism strategy can boost international visits to Canada during non-peak seasons by more than a million people.

The strategy includes $58.5 million to help communities create or improve tourism facilities and experiences.

The fund is supposed to back experiences that show off Canada’s strengths and expand tourism beyond major cities in summertime.

Joly says the new tourism measures are tooled to help tourism revenues grow by 25 per cent — to $128 billion —by 2025.

The government also hopes to create 54,000 new jobs directly related to tourism.

Joly says the federal government knows that tourism helps every part of the country, adding it has seen many examples of communities transforming and diversifying their economies by attracting visitors.

READ MORE: Tourism is economic force in British Columbia with 6.1 million visits

The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Provincial COVID-19 data can now be used for B.C. to prepare for a second wave

In the past week, B.C. has seen a slight spike in daily test-positive case counts

‘Someone knows something’: a look into Vancouver Island missing persons with interactive map

There are more than three dozen people listed as missing throughout Vancouver Island

Big Beach parties spark concern in Ucluelet

“You find needles, left over party debris, bottles and still burning fires.”

Ucluelet’s Terrace Beach Resort is for sale

The commercial offering of 21 suites and cabins was recently listed for $4,495,000

Wage subsidy will be extended until December amid post-COVID reopening: Trudeau

Trudeau said the extension will ‘give greater certainty and support to businesses’

Fisherman snags barracuda off Vancouver Island in rare encounter

Ferocious fish, not native to Canada, was netted and released in Alberni Inlet

Tree planters get help with COVID-19 protective measures

Ottawa funds extra transportation, sanitizing for crews

Trudeau apologizes for not recusing himself from WE decision

He says his and his family’s longtime involvement with the WE organization should have kept him out of the discussions

Beverly Hills 90210 star’s family selling Vancouver Island Beach Resort

You can own Jason Priestley’s Terrace Beach Resort in Ucluelet for less than $5 million

Islanders want BC Ferries to follow order that lets residents board before tourists

For ferry-dependent communities, ferries are often the sole practical lifeline to work, school or medical appointments.

Washington’s NFL team drops ‘Redskins’ name after 87 years

The franchise was given the name back in 1933, when it was still in Boston

Most Read