When did you last sit and read a newspaper? (Wiki Commons)

When did you last sit and read a newspaper? (Wiki Commons)

Don’t stop the presses: Report finds Canadian newspaper readership at all-time high

88% of Canadians read newspapers every week, highest since first Newspapers 24/7 Report in 2012

In the midst of continued discussion and debate about the state of Canadian media, the seventh annual Newspapers 24/7 Report has found that readership of Canadian newspapers is at an all-time high.

According to the survey, 88 per cent of Canadians read a newspaper, either in print or online, at least once a week — a three-per-cent increase from the inaugural study conducted in 2012.

READ MORE: B.C. reporter calls out immigration photo on social media as fake news

“Given heightened levels of global mistrust, we’re seeing a clear and continued affinity for the reliable reporting that newspapers provide,” said News Media Canada chair Bob Cox. “Newspapers continue to be the go-to source for credible, trusted and independent news, in both print and digital formats.”

The report is an annual benchmark of Canadian newspaper readership conducted by Totum Research on behalf of News Media Canada, an association of the Canadian news media industry.

Unsurprisingly, digital newspaper readership continues to increase year over year. The 2019 report found that 83 per cent of newspaper readers are accessing at least some of their newspaper content online.

However, most of these readers are using that digital content to supplement – not replace – readership of a print edition. In total, 52 per cent of newspaper readers access newspaper content from both print and online sources.

“This year’s research clearly demonstrates that both print and digital newspaper sources play a unique and distinct role in the lives of Canadians,” said Totum Research president Claude Heimann. “For example, it’s clear that people like to start their day with the comprehensive and in-depth reporting of a print newspaper, and then stay up-to-date on breaking news on digital as the day progresses.”

READ MORE: Ban lifted on name of girl killed at Abbotsford school after Black Press challenge

The report said most print reading happens early in the day, while digital reading is more consistent from morning to night.

Finally, the research specifically looked at the newspaper reading habits of younger Canadians. And while millennials have been blamed for the death of everything from mayonnaise to department stores, newspapers appear to have avoided that curse: 88 per cent of millennials read them weekly, accessing the content primarily through their mobile phones.

The Newspapers 24/7 study was conducted in February 2019, through an online survey of 800 Canadians. The margin of error is plus-or-minus 3.5 per cent at the 95-per-cent confidence level.

RELATED: Canadians struggle to distinguish between real and fake news, survey says

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The District of Tofino has put new restrictions in place around alcohol at public events. (Westerly file photo)
Tofino puts new restrictions on alcohol at public events

Town’s council adopts Municipal Alcohol Policy.

Stand up paddleboarder Christie Jamieson is humbled to her knees as a pod of transient orcas put on a dramatic show on Jan. 19 in the Ucluelet Harbour. (Nora O’Malley photo)
UPDATED WITH VIDEO: Ucluelet paddle boarder surrounded by pod of orcas

“My whole body is still shaking. I don’t even know what to do with this energy.”

Gord John stands during question period in Ottawa in Sept. 2020. (PHOTO COURTESY CHRISTIAN DIOTTE, HOUSE OF COMMONS PHOTO SERVICES)
2020: A Year in Review with Courtenay-Alberni MP Gord Johns

NDP MP wants to ‘build back better’ in 2021

Tofino expects to elect a new mayor and two new councillors on March 6. (Westerly file photo)
Nomination period begins for Tofino byelection

Tofino is set to replace former mayor Josie Osborne, who is now the Mid Island-Pacific Rim MLA.

Tla-o-qui-aht First Nation Chantel Moore, 26, was fatally shot by a police officer during a wellness check in the early morning of June 4, 2020, in Edmundston, N.B. (Facebook)
Quebec’s BEI completes investigation into Chantel Moore’s fatal shooting by Edmundston police officer

New Brunswick’s public prosecutions services and chief coroner to conduct public hearing

Maj.-Gen. Dany Fortin, vice-president of logistics and operations at the Public Health Agency of Canada, speaks at a news conference on the COVID-19 pandemic in Ottawa, on Friday, Jan. 15, 2021. THE CANADIAN PRESS/Justin Tang
B.C. records 500 new COVID-19 cases Wednesday, 14 deaths

Outbreak at Surrey Pretrial jail, two more in health care

Vancouver Canucks’ Travis Hamonic grabs Montreal Canadiens’ Josh Anderson by the face during first period NHL action in Vancouver, Wednesday, Jan. 20, 2021. THE CANADIAN PRESS/Jonathan Hayward
Horvat scores winner as Canucks dump Habs 6-5 in shootout thriller

Vancouver and Montreal clash again Thursday night

A suspect has been arrested in connection with fires at Drinkwater Elementary (pictured) and École Mount Prevost. (Kevin Rothbauer/Citizen)
Arson suspect arrested after fires at Cowichan Valley schools

Drinkwater Elementary and Mount Prevost schools hit within a week

A woman writes a message on a memorial mural wall by street artist James “Smokey Devil” Hardy during a memorial to remember victims of illicit drug overdose deaths on International Overdose Awareness Day, in the Downtown Eastside of Vancouver, on Monday, August 31, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. paramedics respond to record-breaking number of overdose calls in 2020

On the front lines, COVID-19 has not only led to more calls, but increased the complexity

Chartwell Malaspina Care Residence in Nanaimo. (News Bulletin file photo)
Two Nanaimo care-home residents have died during COVID-19 outbreak

Death reported Monday was the second related to Chartwell Malaspina outbreak, says Island Health

Rod Bitten of Union Bay won $500,000 in the Lotto Max draw on Jan. 15. Photo supplied
Vancouver Island electrician gets shocking surprise with $500K Extra win

Rod Bitten has been hard at work with home renovations, which is… Continue reading

Eighteen-year-old Aidan Webber died in a marine accident in 2019. He was a Canadian Junior BMX champion from Nanaimo. (Submitted)
Inadequate safety training a factor in teen BMX star’s workplace death in 2019

Aidan Webber was crushed by a barge at a fish farm near Port Hardy

Oyster River Fire Rescue members were called out to a suspicious fire in Black Creek. Two vehicles parked at a private residence were destroyed by fire. Photo courtesy Oyster River Fire Rescue
Suspicious fire destroys two vehicles at Vancouver Island residence

Oyster River Fire Rescue personnel were dispatched to a fire at a… Continue reading

Members of the BC RCMP Explosive Disposal Unit (EDU) is on route to Drummond Park opposite of Fulford Habour on Saltspring Island after the discovery of a suspicious cylindrical-shaped device. (Google/Screencap)
Bomb disposal unit en route to Salt Spring Island after suspicious device found in park

Police say a resident discovered the device Wednesday morning in Drummond Park opposite BC Ferries terminal

Most Read