A fan of Poland holds up a scarf as he watches a World Cup soccer match between Poland and Colombia at The Garden at Studio Square NYC in New York on Sunday, June 24, 2018. (AP Photo/Terrin Waack)

US World Cup ratings down 42 per cent without American team

While the immigration debate occupies politicians, the World Cup shows how much people from other countries help make up the fabric of New York.

The lack of a U.S. team caused a big viewership drop for World Cup telecasts.

The 48 group stage telecasts on Fox and FS1 averaged 2,069,000 viewers, according to Nielsen Media Research. That is down 42 per cent from the 3.54 million average on ESPN, ESPN2 and ABC four years ago and down 15 per cent from the 2,429,000 average on ESPN, ESPN2 and ABC eight years ago.

Excluding games involving the U.S. team in previous World Cups, the average declined 28 per cent from the 2014 tournament in Brazil and was up 1 per cent from the 2010 tournament in South Africa.

Most group-stage kickoff times this year were morning EDT, starting as early as 6 a.m., and the latest matches began at 2 p.m. Games in 2014 started mostly from noon to 4 p.m. EDT, while in 2010 games there were many matches at 10 a.m. and some as early as 7:30 a.m.

Twenty-six group-stage matches were aired on Fox, up from six on ABC in 2014 and four on ABC in 2010.

Ratings include only television viewers and not those who viewed digital streams.

Related: England finally wins penalty shootout at World Cup

Related: Defending champion Germany eliminated from World Cup

___

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Ucluelet gets ready to celebrate Ukee Days

“There is nowhere that does an event quite like Ukee Days.”

Florencia beach clean near Tofino draws awesome crowd

Visitors from as far as Hawaii, Philippines, and Venezuela pitch in at Surfrider event.

West Coast leaders fear orca habitat protection could bring fishery closures

Ucluelet demands extension to DFO consultation process

Campfire ban coming into effect across West Coast

The Coastal Fire Centre says bans will begin on Wednesday

Through your lens: Okanagan wildfires

Check out some of the captivating images and video from social media of the wildfires

Canadian government threatens to retaliate if Trump imposes auto tariffs

U.S president had suggested that auto imports pose a national security risk to the U.S.

Wildfire evacuation order forces bride to search for new wedding venue

Fitzpatrick Family Vineyards is under an order due to the Mount Eneas wildfire south of Peachland

Recent online kitten abuse video raises serious social media questions

UBC and UFV profs weigh in on the subject of online sharing, shaming, and our digital landscape

UPDATED: ICBC fights back against claims that it’s ‘ripping off’ B.C. RV drivers

Canadian Taxpayers Federation is urging the provincial government to open up ICBC to competition

Summerland issues State of Local Emergency in response to wildfire

Two homes under evacuation order; evacuation alert remains in place as result of wildfire

A brother’s determination pushes B.C. cyclist to ride 2,500 km for heart care

#Cunnycan: Ryan Cunningham ‘pushing the envelope’ to support brother Craig’s foundation

B.C. hockey coach, nurse was killed in case of mistaken identity, police say

In Surrey, Paul Bennett’s wife makes a tearful plea for help in finding her husband’s killer

Lower Mainland blueberry farms expect solid season

Blueberry Council of B.C. says season will be better than last year

Most Read