The West Coast's airport should have a name that's as creative as the destination it serves.

Behest of the West: Bring a little inspiration to the runway

My twin daughters share a crib like Ucluelet and Tofino share a paradise. Calling it ‘Crimson’s Crib,’ would befuddle Clover.

I don’t just fear change; I hate it.

It’s mysterious, unknown and terrifying. Contentment’s kryptonite.

There is good change of course. The types people like Bob Purdy push for. Get healthier. Care more. Be more excellent to the people and environment around you. But, sharing Purdy’s stoke doesn’t mean I don’t flinch when change comes up; even when I know change is needed.

Change can be painful. So can a refusal to accept it.

Regulars to this page read me whine about the time my flip flops broke during the Tofino Lantern Festival, forcing me to call my backup pair off the bench. Those backups blew a tire on me two weeks ago and that, along with winter’s arrival, forced me into shoes. I embraced that change and bought a new pair of loafers—life’s too short for laces—but my foray into change’s embrace was short-lived. My new shoes immediately cut the backs of my feet open due to my stubborn refusal to accept socks into my life. My usual, deceptively quick, saunter changed into the gait of a child walking in high heels for the first time and I grimaced with each step.

My new loafers have since been broken in and transformed from bringers of pain into tools of comfort.

Like breaking in a new pair of shoes, watching our local leaders argue over what to name our airport is going to be painful, though the bloodshed will be metaphorical.

The argument has already started. The airport’s superintendent has recommended ‘Tofino Regional Airport.’ You read about that in your paper last week and you thought the same thing reading it as I did writing it: “There’s no way Ucluelet’s going to go for this.” Mayor St. Jacques proved us both right.

My twin daughters share a crib like Ucluelet and Tofino share a paradise. Calling it ‘Crimson’s Crib,’ would be to Clover’s chagrin.

Our leaders left Oct. 24’s airport meeting without a consensus and seem prepared to take as long as they need to find a name they all agree on. Set your sundials.

St. Jacques was right to rabble-rouse the recommendation. ‘Tofino Regional Airport’ is a terrible name. It’s not just that the word regional does nothing to mask kicking the rest of the region to the curb, it’s an unacceptably boring alias. But, so is the ‘Pacific Rim Regional’ name St. Jacques is pushing for. The gamut of possibilities put forward so far represents an uninspired list of little substance and zero creativity that would be worthy of the mainland, or perhaps Nanaimo, but not us.

The passengers on our planes investigated their vacation options and picked the wild West Coast. They’re here to see insane storms, meet lovely locals, tour unique shops and experience breathtaking landscapes. We have earned the reputation they have come to explore. We are every bit as vibrant, creative, thoughtful and unique as our marketing materials say we are. Yet, somehow we’re home to names like the Tofino Community Hall and Ucluelet Community Centre. Rather than add another yawn-worthy name to the roster, let’s take this opportunity to be bold.

Give me an Emily Carr or, better yet, a Klee Wyck Regional. Give me a Cougar Annie Airport. Give me something that hypes our magically-inspiring surroundings.

Marketing nerds will throw rocks at those names and unleash flocks of buzz words to protect their consultant fees but, Carr and Annie carry the kind of name recognition that’s loved by online analytics and both boast impressive Googleability.

More to the point though, they’re both locally relevant, unique and inspirational.

The locals we share buoy our region’s reputation as a creative and vibrant place to visit. We can’t keep  reducing ourselves to humdrum vernaculars. We’re better than that.

 

 

Just Posted

Site C dam goes ahead, cost up to $10.7 billion

Premier John Horgan approves completion of B.C.’s costliest project

Jamie’s Whaling Station gives big to local non-profits

Over $80,000 in visitor fees donated back to community.

Holiday vessel parades in Tofino and Ucluelet

“It’s what makes Ucluelet a community, when we all get together.”

Santa Claus coming to Tofino and Ucluelet

“It’s another wonderful community warm-feeling event and a great fundraiser for our kids.”

Tla-o-qui-aht First Nation meets with Tofino salmon farm in wake of ‘blood water’ video

“All parties are now working together to voluntarily make some changes and improvements…”

VIDEO: Best photos of the Supermoon 2017

At its closest, the Frost Moon was about 363,300 km away from the Earth

Red Scorpion associates cuffed in drug-trafficking bust

Kamloops RCMP lay charges in connection to Red Scorpion drug trafficking ring

BC Ferries adds extra sailings for Christmas

More than 175 sailings are being added, including 130 between the Lower Mainland and Vancouver Island

Emergency response ‘well executed’ in B.C. carbon monoxide poisoning

Emergency Health Services talks about how first responders dealt with this ‘mass casualty event’

Body found after fire destroys multiple homes in Cumberland

The BC Coroners Service confirmed they were called to a fatal fire… Continue reading

WestJet Christmas video turns children’s wishes into reality

This year’s annual video took a new spin on the 12 days of Christmas

Firefighters protect seaside California towns as blaze rages

A flare-up on the western edge of Southern California’s largest and most destructive wildfire sent residents fleeing Sunday

Putin declares victory on visit to air base in Syria

Declaring a victory in Syria, Putin on Monday visited a Russian military air base in the country and announced a partial pullout of Russian forces from the Mideast nation.

Pipe bomb explodes in NYC subway

Pipe bomb strapped to man explodes in NYC subway, injuring 4

Most Read