Tourism Tofino surf campaign wins multi-media award

Multi-media savvy earned Tourism Tofino’s 2013 “Get Your Surf On” campaign top honours at Tourism Vancouver Island’s 51st annual gala awards ceremony this week.

Acting general manager of Tourism Tofino, Jenn Houtby-Ferguson said the award for multi-media marketing was a huge honour.

“This award is presented in recognition of all the hard work Tourism Tofino has done as it relates to Surf Month .. It’s presented by our peers and with our peers; to be a standout among that crowd is really a huge honour,” Houtby-Ferguson said.

Launched in September 2013, the campaign integrated targeted messaging, advertising, social media and contests as well as media outreach.

All Tofino surf shops and surf schools participated in the campaign development process, Houtby-Ferguson said.

“Year over year, we’re seeing growth in shoulder-season months, directly attributed to the campaign,” Houtby-Ferguson said.

“We’re definitely seeing a significant increase both in terms of awareness as well as increases in sharing on social media. That also generates buzz,” she said.

Tourism Tofino is a destination marketing organization

(DMO) promoting Tofino’s extensive attributes, local events and hospitality industry businesses. Tourism Tofino also partners with other tourism organizations to create awareness of regional tourism initiatives for visitors worldwide.

Tourism Vancouver Island is one of six regional destination management organizations in British Columbia that represent Destination British Columbia through the delivery of co-operative marketing and community development programs.

EDITOR’S NOTE: Corene Inouye, a member of Tourism Tofino’s Board of Directors and Director of Operations at Jamie’s Whaling

Station and Rainforest Inn, was also honoured at the event with the “MVP Award” recognizing her outstanding contributions to Vancouver Island’s tourism industry. More about this in next week’s Westerly News.

Just Posted

Fines bring an end to Tofino’s controversial Poole’s Land community

Michael Poole is selling the roughly 20-acre property.

CARE column: Cold winter season terrifying for stray cats

Kittens Starsky and Hutch will have a warm foster home this winter.

Tofino’s top engineer leaves district amidst massive sewage treatment project

District office currently working through $60 million sewage treatment plant

VIDEO: Remembrance Day in Ucluelet

Town gathers at Army, Navy and Air Force Veterans Club for Remembrance Day ceremony.

Remembrance Day ceremonies in Tofino and Ucluelet

The Tofino Legion and Ucluelet Army, Navy and Air Force Veterans Club will host ceremonies today.

VIDEO: Disney Plus adds disclaimer about racist stereotypes

Disney’s disclaimer is a good way to begin discussion about the larger issue of racism

First Nations ‘optimistic’ about road upgrades after Horgan visits site of fatal bus crash

Premier travelled Bamfield Main road, where bus flipped last September and two students were killed

Princeton couple pays for dream vacation with 840,000 grocery store points

It’s easy if you know what you are doing, they say

B.C. man facing 18 charges after hidden camera found in Kelowna winery washroom

The camera was found at Summerhill Winery on Aug. 23

No new rules needed to ensure timely youth justice, Supreme Court says

Charter of Rights and Freedoms says someone charged with an offence has the right to be tried within a reasonable time

Seguin lifts surging Stars to 4-2 win over Canucks

Dallas is 6-0-1 in last seven outings

‘City that protects rapists’: Sexual assault survivor slams Kelowna mayor for defending RCMP

Heather Friesen spent the morning handing out flyers around city hall calling out the mayor

Batten down the hatches: Wet and windy weekend on the way for coastal B.C.

Environment Canada issues special weather warning for Lower Mainland, Vancouver Island

Most Read