Tourism Tofino surf campaign wins multi-media award

Multi-media savvy earned Tourism Tofino’s 2013 “Get Your Surf On” campaign top honours at Tourism Vancouver Island’s 51st annual gala awards ceremony this week.

Acting general manager of Tourism Tofino, Jenn Houtby-Ferguson said the award for multi-media marketing was a huge honour.

“This award is presented in recognition of all the hard work Tourism Tofino has done as it relates to Surf Month .. It’s presented by our peers and with our peers; to be a standout among that crowd is really a huge honour,” Houtby-Ferguson said.

Launched in September 2013, the campaign integrated targeted messaging, advertising, social media and contests as well as media outreach.

All Tofino surf shops and surf schools participated in the campaign development process, Houtby-Ferguson said.

“Year over year, we’re seeing growth in shoulder-season months, directly attributed to the campaign,” Houtby-Ferguson said.

“We’re definitely seeing a significant increase both in terms of awareness as well as increases in sharing on social media. That also generates buzz,” she said.

Tourism Tofino is a destination marketing organization

(DMO) promoting Tofino’s extensive attributes, local events and hospitality industry businesses. Tourism Tofino also partners with other tourism organizations to create awareness of regional tourism initiatives for visitors worldwide.

Tourism Vancouver Island is one of six regional destination management organizations in British Columbia that represent Destination British Columbia through the delivery of co-operative marketing and community development programs.

EDITOR’S NOTE: Corene Inouye, a member of Tourism Tofino’s Board of Directors and Director of Operations at Jamie’s Whaling

Station and Rainforest Inn, was also honoured at the event with the “MVP Award” recognizing her outstanding contributions to Vancouver Island’s tourism industry. More about this in next week’s Westerly News.

Just Posted

Ahousaht welcomes massive Surfrider Canada conference to Meares Island near Tofino

“It was the first time we’ve all come together.”

Ucluelet shakes up emergency services, removes manager, eyes new sirens

District has eliminated Emergency and Environmental Manager position

Is Steve Nash Vancouver Island’s best athlete of all-time?

As Captain Canada gets ready to enter basketball’s Hall of Fame it’s time to debate his legacy

Who is Vancouver Island’s greatest athlete ever?

We want to know, you get to choose in a 64-athlete tournament bracket

VIDEO: After the floods, comes the cleanup as Grand Forks rebuilds

Business owners in downtown wonder how long it will take for things to go back to normal

Study recommends jurors receive more financial and psychological support

Federal justice committee calls for 11 policy changes to mitigate juror stress

Research needed on impact of microplastics on B.C. shellfish industry: study

SFU’s department of biological sciences recommends deeper look into shellfish ingesting microbeads

B.C. dad pens letter urging overhaul of youth health laws after son’s fatal overdose

The Infants Act currently states children under 19 years old may consent to medical treatment on own

Singh sides with B.C. in hornet’s nest of pipeline politics for the NDP

Singh had called for a more thorough environmental review process on the proposal

30 C in B.C., 30 cm of snow expected for eastern Canada

It might be hot in B.C., but the rest of Canada still dealing with cold

Horgan defends fight to both retain and restrict Alberta oil imports

Alberta says pipeline bottlenecks are kneecapping the industry, costing millions of dollars a day

RCMP caution boaters after two kids pass out from carbon monoxide poisoning

Both children were given oxygen and taken to hospital

B.C. invests $115M to create 200 new nurse practitioner jobs

Health Minister says 780,000 B.C. residents don’t have a family doctor

Most Read