Wendy Hainstock

Tofino doubles up at TVI awards in Ucluelet

“She makes the hostel a fun place to not only work but to also just be.”

  • Oct. 24, 2016 5:00 p.m.

NORA O’MALLEY

nora.omalley@westerlynews.ca

When it comes to the world of tourism, there’s no denying Tofino has earned heavy weight champion status.

At the Annual Tourism Vancouver Island Awards Gala hosted in Ucluelet on October 5, Wendy Hainstock, manager of Hi-Tofino Whalers on the Point Guesthouse, brought home the Tourism Employee of the Year award.

“Everybody works so hard on Vancouver Island. I feel honoured for sure. This town (Tofino) should share in this award,” Hainstock said.

“I want to thank my staff and the community at large,” she said. “All my staff are incredible. They go with the flow, they are flexible.”

The award recognizes a tourism employee that has demonstrated exemplary work performance above and beyond the regular call of duty. Alana Janisse from Ucluelet Parks and Recreation, Andrew Keeling from CN Backpackers and Andrew Corrigan from Jamie’s Rainforest Inn were also put forward for the award.

Hainstock’s nomination letter was penned with love by fellow co-worker, Allyssa Rygersberg.

“She’s really proactive around the hostel. She started a lot of things, like the adventure centre and the bike rentals,” said Rygersberg. “She makes the hostel a fun place to not only work but to also just be.”

Under Hainstock’s management, Whalers on the Point has also claimed the 2015 North America Hostelling International Award (large hostel category) for Cleanest Hostel, Friendliest Hostel and Hostel of the Year. In the high season, Whalers welcomes about 1,800 guests per month.

The Tourism Tofino team earned Tuff’s second trophy of the evening for a co-shared multi media marketing campaign with Tourism Nanaimo, Sooke Regional Tourism Association and Black Ball Ferry Line called “Share Vancouver Island.”

The Multi Media Marketing award recognizes a business or organization for the innovative use of social media and traditional marketing mediums in a specific and targeted campaign that successfully attracts visitors to the Vancouver Island Region. Tourism Ucluelet also earned a nomination in the category.

According to a press release issued by Tourism Tofino, the Share Vancouver Island campaign brought a group of major U.S. and Canadian social media influencers with approximately 1.5 million followers to Vancouver Island to share content.

The campaign garnered more than 4.3 million social media “likes”, 30,000 social media posts that included the #ShareVI hashtag and 4,900 email newsletter subscribers.

“We took a radical approach to regional marketing with the Share Vancouver Island campaign and it really paid off,” executive director of Tourism Tofino Kirsten Soder said in the press release.

“The integration of contesting, digital and influencer marketing, consistent social media posting and highly effective traditional marketing methods resulted in an immediate and measurable boost in visitors to the region. The power of collaboration, combined with a deep understanding of the target market, is evident in the campaign’s stellar results,” she said.

 

 

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

West Coast fundraising for Australian wildfires

“I’m super excited for everyone to come together and have the best fun we can have.”

Youth impress at Ucluelet gymnastics competition

“Between Tofino, Ucluelet and Ahousaht, I think I have about 300 kids total,”

USS Wrestling team takes unique detour around Tofino-Ucluelet highway closure to rock Abbotsford tournament

“It was a pretty fun weekend actually. We had a good time. It was a bit of an adventure.”

Friday’s earthquake a reminder to be prepared, says Ucluelet mayor

“When someone says, ‘Be prepared for 72 hours,’ that means exactly that: be prepared.”

Central Westcoast Forest Society is searching for wood and trees

Scrap wood will be used to help rebuild the local salmon populations near Tofino and Ucluelet.

VIDEO: Feds look to help 126 Canadians quarantined in China for coronavirus

China has confirmed more than 4,500 cases of the new virus, with more than 100 deaths

Police arrest Baby Bear statue thief in Island community

Suspect alleged to be responsible for other crimes in Chemainus, Nanaimo, Ladysmith and Alberta

Southern resident orca L41 considered missing and feared dead

The orca was last spotted in August 2019 when photographed in western Strait of Juan de Fuca

Calgary man dies in snowmobiling incident near Revelstoke

Boulder Mountain is a popular snowmobiling area west of the city

‘Critically low’ caribou population prompts wolf cull in the Chilcotin

Itcha-Ilgachuz herd numbers down to 385, from 2,800 in 2003

RCMP to review fatal B.C. train derailment investigation after evidence points to ‘cover up’

The derailment, which occurred on Feb. 4, 2019, killed three men from Calgary

Family hopes Britain can get pregnant B.C. woman out of China’s coronavirus epicentre

Lauren Williams, who is about 35 weeks pregnant, has been stuck in Wuhan

Caregiver, society charged in death of developmentally disabled B.C. woman

The victim was not given the ‘necessities of life,’ police said

Most Read