(NEWS FILE PHOTO)

School District 70 changing its name to ‘Pacific Rim’

Dropping Alberni will be more inclusive to coastal communities, trustees say

School District 70 Alberni will be changing its name to School District 70 Pacific Rim.

School board trustees made the decision to change the name during a board meeting on Tuesday, March 10. The reason for the name change was twofold. Trustees wanted to acknowledge the schools in the district that are located on the West Coast, but trustees also wanted to enhance SD70’s marketability and perception outside of the district.

READ MORE: Alberni school district considers three name changes

“From a pure marketing stance, the only name that will enhance the marketability of the school district is Pacific Rim,” said superintendent Greg Smyth on Tuesday.

Trustee Chris Washington proposed the new name on Tuesday, noting that the name “Alberni” has gained a bad reputation with monikers like “Canada’s Worst Place to Live.” If the school district was able to attract more international students, she added, it would be able to generate more income.

“It’s sad that we have the reputation we do, but the reality is we do have that reputation,” she said. “I think we have to get past our emotional attachment to the school district name…in order to move the community of our school district forward.”

Trustees Larry Ransom and John Bennie said they would prefer the hyphenated name “Alberni-Pacific Rim” for the school district.

“Taking Alberni out of the name would be a disservice to the community and the residents of the Alberni Valley,” said Ransom.

However, other trustees pointed out that the name “Pacific Rim” is already inclusive of Port Alberni, as the city is located in the Pacific Rim region.

The motion to rename the school district passed on Tuesday, with only Ransom and Bennie voting against it.

Smyth said that the school district has already done some “preliminary costing” when it comes to the name change.

“Given where we are now versus 20 years ago, so much of our stuff is digitized,” he said. “We don’t see the cost to be significant.”

According to board chair Pam Craig, the change is not effective immediately, but will take place at a later date.

“We have a number of processes to do before it becomes official,” she said. “I hope we can target the start of the new school year, but I am not positive if we can meet that deadline.”



elena.rardon@albernivalleynews.com

Like us on Facebook and follow us on Twitter

Alberni-Clayoquot Regional DistrictPort AlberniSchoolsTofino,ucluelet

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COLUMN: Gardening is balm for your soul

Some expert tips to help build your green-thumb this year

Local First Nations pro-active in dealing with COVID-19

“We are in it for the long haul.”

COVID-19: Stepping away from the ordinary

Freelance writer Marcie Callewaert talks about her self-isolation in Ahousaht

Tofino-Ucluelet choir conductor launches singing contest

“What motivates me is making my community happy.”

Trudeau rejects mandatory stay-at-home order for now; COVID deaths up

The virus has now infected more than 10,000 Canadians and cost 130 their lives

B.C. health officer says homemade masks may prevent spread of COVID-19 to others

Practising physical distancing, frequent hand washing and resisting touching your face are proven methods

B.C.’s senior home staff measures show results in COVID-19 battle

Dr. Bonnie Henry’s order restricts care aides to one facility

Independent investigation praises RCMP actions in Vancouver Island suicide attempt

Man hurt in incident that took place near Nanoose Bay in September of 2019

‘A matter of human decency’: Truckers’ union calls on gas stations, rest stops to fully re-open

Teamsters Canada wants feds, provinces to put pressure on facilities to re-open for transport workers

B.C. unveils $3.5M COVID-19 emergency fund for post-secondary students

Money will help students cover living expenses, food, travel, portable computers

North Cowichan to police popular trails to ensure physical distancing

“You can expect delays accessing Mount Tzouhalem, or even to be turned away.”

‘We will get through this’: B.C. sees new COVID-19 death, but 57% have recovered

A total of 1,066 people have tested positive for the novel coronavirus

Canada’s 75% wage subsidy is coming, but not for several weeks: finance minister

Subsidy will cost Canada $71 billion, but push down cost of emergency benefit, Morneau said

Most Read