‘Ladies and gentlemen’ a phrase of the past on board some Canadian airlines

‘Ladies and gentlemen’ a phrase of the past on board some Canadian airlines

Canadian officials permit travellers to choose gender designations outside traditional ‘male,’ ‘female’

Several Canadian airlines have scrubbed the phrase “ladies and gentlemen” from their in-flight announcements — or are considering the change — replacing the gendered language with non-binary terminology as part of a broader shift toward corporate inclusivity.

Air Transat said in an email it has stopped using the salutation as well as its French equivalent, “Mesdames et messieurs.” Air Canada says it will do likewise, amending its on-board announcements “to modernize them and remove specific references to gender.”

WestJet Airlines Ltd. and Sunwing Airlines Inc. still include the time-worn phrase in their in-flight announcements, but say they are mulling an edit.

“As our current announcements refer to guests as ladies and gentleman, we are taking this time to evaluate announcement updates for future inclusion,” said WestJet spokeswoman Morgan Bell in an email.

“We embrace all cultural, religious, racial, ability, gender, age, and sexual orientation dispositions,” wrote a Sunwing spokeswoman, saying the airline has received no negative feedback on the greeting. “However, we will certainly take this into account when we are re-evaluating our procedures in the future.”

In February, major U.S. airlines said they would change their ticketing process so that passengers can identify themselves along non-binary lines, representing a victory for advocates of transgender recognition.

United Airlines announced in March that it would become the first American carrier to offer non-binary gender options across its booking channels, allowing customers to go by the honorific, “Mx.,” and identify themselves as male (M), female (F), undisclosed (U) or unspecified (X), so long as it corresponds to their passport or I.D.

American Airlines, Delta, British Airways and Air New Zealand have all pledged to provide similar options.

ALSO READ: Air Canada, WestJet expected to take financial hit from 737 Max 8 ban

Canadian officials followed their U.S. counterparts in June, permitting travellers to choose gender designations outside the traditional “male” and “female” categories on their passports and federal identification documents by opting for an X rather than M or F.

York University linguistics professor Sheila Embleton called the changes “a logical step” in the march toward equity and inclusion.

“I think it’s all just part of wanting people to feel more welcome,” she said.

Embleton said a quick cost-benefit analysis could show little downside to the change in terms. “It’s not like I’m going to get on the plane and say, ‘Hey, they used to call us ladies and gentlemen. What’s this newfangled, ‘Hello, everyone?’”

The phrase may also carry outdated connotations of formality and, with the word “ladies,” subordination, she added.

“It sounds a bit old-fashioned, almost…I can remember lots of times in the past when a speech would begin with that. But now, pretty seldom.”

Some observers warned of “woke-washing” — superficially adopting the latest progressive attitude as part of a corporate marketing strategy.

“There’s always that fear that there’s actually not systemic changes, there’s just these surface changes. But I think the surface changes are the start to something else. Or at least that’s the hope,” said Julia Sinclair-Palm, an assistant professor at Carleton University’s Institute of Interdisciplinary Studies.

“It’s a move towards recognizing gender diversity, but there’s still a lot of work to be done,” she said.

Not everyone is impressed. Helene Montreuil, a lawyer and trans advocate based in Quebec City, said the drive to embrace a myriad of identities may “go overly far.”

“It’s like when we talk about LGBT, and now it is LGBTQ2S+…the acronym is very long now. You will always forget someone. Is it necessary to do that?” Montreuil asked.

“In my case, I changed from male to female. I don’t care if they call me ‘everyone.’ But I prefer to be called ‘lady’ or ‘Ms.’ than ‘everyone.’”

Complications could also arise on foreign turf. “For example in Saudi Arabia, arriving with a passport with an X inside, I don’t know how they will treat me. That’s a problem,” she said.

Christopher Reynolds, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The District of Ucluelet is fast-tracking temporary use permits for RVs/campervans as seasonal housing. (Westerly file photo)
Ucluelet reviews 11 applications for RVs as seasonal housing

“Housing is so essential to everyone, and an issue that cases a lot of stress to business owners.”

Parks Canada and Tla-o-qui-aht public works dig the washed up Princess M out from sand along the south shore of the Pacific Rim National Park Reserve. (Nora O’Malley photo)
Rescue attempt costs man his boat off Pacific Rim National Park Reserve

Coast Guard response questioned after volunteer responder’s speedboat capsizes in heavy swells

A B.C. Centre for Disease Control map showing new COVID-19 cases by local health area for the week of April 25-May 1. (BCCDC image)
Vancouver Island’s COVID-19 case counts continue to trend down

Fewer than 200 active cases on the Island, down from highs of 500-plus earlier this spring

Hotel Zed Tofino. (Westerly file photo)
Two Tofino businesses up for building awards

14th annual Vancouver Island Real Estate Board Commercial Building Awards

(The Canadian Press)
Trudeau won’t say whether Canada supports patent waiver for COVID-19 vaccines

‘Canada is at the table to help find a solution’

Police were on the scene of a fatal shooting in Abbotsford. (Black Press Media files)
B.C. government to give more than $8 million for programs to curb gang violence

221 not-for-profit projects led by local governments and school districts among others will receive a one-time grant

Gord Judson steers his log truck down a forest service road, using two-way radio and call signals to mark his position for oncoming traffic. (B.C. Forest Safety Council)
Planning some B.C. wilderness fishing? Don’t catch a log truck

Remote recreation areas bracing for heavy pandemic pressure

Former University of British Columbia student Stephanie Hale, 22. THE CANADIAN PRESS/Jeff Bassett
Human Rights Tribunal to hear complaint against UBC Okanagan for ‘mishandling’ sexual assault report

Stephanie Hale did not return to campus after the student she alleges attacked her was cleared of wrongdoing

Jennifer Coffman, owner of Truffle Pigs in Field, B.C., poses beside her business sign on Thursday, May 6, 2021, in this handout photo. Her restaurant and lodge have been hit hard by a closure of a section of the Trans-Canada Highway and by the British Columbia government discouraging Alberta residents from visiting during the pandemic. THE CANADIAN PRESS/HO-Jennifer Coffman, *MANDATORY CREDIT*
‘Why we survive’: B.C. boundary towns struggle without Albertans during pandemic

Jennifer Coffman’s restaurant is located in the tiny community of Field, which relies on tourism

NEW CUTLINE Payphone use is declining dramatically. (Black Press Files)

This payphone sits just east of TD Bank in Parksville, on Harrison Avenue. (Emily Vance photo)
Last call approaches for Vancouver Island payphones?

Some payphones don’t get used for days as mobile phones diminishing need

Garden centre manager Jack Olszewski and Chris Beaudoin say business has grown by 50 per cent at the Sooke Home Hardware Store. (Rick Stiebel - Sooke News Mirror)
Flower power: COVID restrictions fuel bloom boom on Vancouver Island’

More people seeking flowers to add colour, says Sooke landscaper

A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
A sign indicating face coverings are required by the establishment is pictured on the front door of a business in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
B.C. to start releasing neighbourhood-specific COVID numbers after data leak

Documents obtained by the Vancouver Sun show cases broken down by neighbourhoods

Ladysmith RCMP safely escorted the black bear to the woods near Ladysmith Cemetary. (Town of Ladysmith/Facebook photo)
Black bear tranquillized, relocated after wandering around residential Ladysmith

A juvenile black bear was spotted near 2nd Avenue earlier Friday morning

Most Read