Jamie’s Rainforest Inn in Tofino is becoming a Hotel Zed after being purchased by Accent Inns in March. (Photo - Andrew Bailey)

Jamie’s Rainforest Inn soon transforming into Hotel Zed

‘We want to create a place for locals first and we know that will also resonate with guests.’

Jamie’s Rainforest Inn is about to become Hotel Zed.

The Inn was purchased by Accent Inns in March and Accent plans to put its new accommodation under the umbrella of its Hotel Zed brand, which currently operates hotels in Victoria and Kelowna.

“This will be a unique version of Hotel Zed that celebrates the historical, environmental and cultural aspects of Tofino,” explained an announcement from the company on Friday. “Hotel Zed has a history of transforming hotels into retro, ridiculously fun experiences. With comic books in every room, retro-chic amenities like vinyl listening stations, typewriter stations, board games and rotary dial phones, you’ll never be bored at Hotel Zed.”

Accent Inn’s president and CEO Mandy Farmer said the company understands the West Coast’s unique atmosphere and is working to make sure it fits in with its new neighbours in Tofino.

“We are taking the time to meet with many community leaders to better understand how we can best become positive contributors to the District of Tofino,” Farmer said. “We want to create a place for locals first and we know that will also resonate with guests.”

She added the Hotel Zed in Tofino will be unique and its features and decore are still being planned out.

“Fun is what we are all about,” added Accent’s Vice President of sales and marketing Trina Notman.

“But it isn’t about bringing partiers to the area. We will focus our experience-development and marketing to the types of guests that come to Tofino because of their interest in the distinct environment and our goal is to have them leave educated.”

The company has not yet determined when the hotel will cease operating under the Jamie’s Rainforest Inn moniker and switch over to Hotel Zed.

Business

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Mandy Farmer

Just Posted

Five Vancouver Island First Nations call out Canada for ‘discriminatory’ food fish practices

West Coast nations say government ignoring court-won right to chinook and coho

Famous Yukon-based bhangra dancer brings movements of joy to Long Beach

Infamous dancer is exploring Vancouver Island, visiting the B.C. Legislature and other destinations

Bear trapped and killed near Tofino-Ucluelet

“This bear just was not leaving humans alone,” said Conservation Officer Andrew Riddell.

Fire restrictions in Tofino and Ucluelet

“It is visitors and residents alike that struggle with this one on a yearly basis.”

VIDEO: Internet famous Yukon-based bhangra dancer explores Vancouver Island

Gurdeep Pandher spreads joy through dance, forms cross-cultural connections amid pandemic

B.C. records 30-50 new COVID-19 cases a day over weekend, no new deaths

Many of those testing positive were identified by contact tracing for being linked to other confirmed infections

Rent-relief program becomes new front in fight between Liberals, opposition

Opposition trying to draw parallels between decision to have Canada Mortgage and Housing Corp. run program and the WE controversy

Ottawa sets minimum unemployment rate at 13.1% for EI calculation

Statistics Canada says the unemployment rate was 10.9 per cent in July

Cougar euthanized after attacking little dog in Qualicum area

Owner freed pet by whacking big cat, but dog didn’t survive the attack

$45K in donations received after couple’s sudden death in Tulameen

Sarah MacDermid, 31, and Casey Bussiere, 37, died August long weekend

Battle of Fairy Creek: blockade launched to save Vancouver Island old-growth

‘Forest Defenders’ occupy road to prevent logging company from reaching Port Renfrew-area watershed

COVID-19 could mean curtains for film and TV extras

Background performers worry they’re being replaced by mannequins on film and TV sets

Laid-off B.C. hotel workers begin hunger strike demanding job protection

Laid-off workers not sure what they’ll do when government support programs end

Most Read