Documentary fillmaker Rupert Walker creates sports action films. Lia Crowe photography

Documentary Filmmaker Rupert Walker Creates Sports Action Films

Hobby becomes career with mountain biking videos at Revel Co.

  • Oct. 1, 2018 9:30 a.m.

– Story by Chelsea Foreman

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

Rupert Walker is unintentionally cool. The 30-year-old action sports documentary maker speaks quickly, answering my questions with a depth of detail and fever that reveals his passion for his work.

I scribble notes furiously trying to capture his words. He catches me off guard when he describes the lack of deliberateness that found him turning a high school hobby into a wildly successful career. But then again, Rupert Walker is full of surprises.

Rupert was born in Vancouver. His dad’s career moved the family to various regions of the province and it was when the Walkers settled down in Kimberley on a ski hill that Rupert began honing his skills as an action sports documentary maker.

“A lot of my friends were pursuing careers as professional athletes. I would film us skiing and snowboarding. We just wanted to see the tricks we were doing; it wasn’t anything to do with trying to get a job in film or trying to pursue a career in that. It was purely just because we were excited to see what we were doing,” Rupert says, recalling his first introduction to filming.

Upon graduating high school, Rupert went to business school and his filming hobby went on a hiatus. Rupert credits business school as being a strong foundation and he has no regrets about choosing the educational avenue over film school.

“I didn’t need a professor to tell me how to be creative, or how to use a camera. Being creative is so subjective; using a camera is so subjective. There’s no one right answer. I know how to use a camera and be creative, and I know how to make the art and the content I want — but at the time I didn’t know how to run a business. I didn’t know the language of accounting and project management, and being a business owner. It was a good way for me to be exposed to the language of business,” says Rupert.

After attending business school Rupert — who spent much of his youth mountain biking in the Kootenay Mountains — moved to Victoria and met a new group of friends who were semi-professional mountain bikers.

“I started filming again, the same as before, only this time I was older. We’d be riding and jumping and I’d be filming totally for fun, because again, we wanted to look at what we were doing to try and figure out how we could become better athletes,” Rupert explains.

He soon found himself entrenched in his old hobby. He began to spend time on editing, which he describes as a nostalgic process that helped him rediscover his love for creating films. He would contact his friends’ sponsors and trade videos of them for a bike part, or a small amount of cash. But Rupert never expected his hobby could transform into a notable career.

“From there, I got really passionate about it. I didn’t know what I wanted to do with my life and at that point, I didn’t think filming action sports could turn into any kind of a career,” notes Rupert.

But he began creating video content every week, using social media and websites including Pinkbike (a major action sports video website) to share his work. He quickly developed a large online audience and was picked up by an action sports media company in Los Angeles, where he worked for a year. Struggling with the lack of creative freedom he had at a desk job, Rupert returned to Victoria and launched his own company, Revel Co., with his good friend and professional mountain biker, Brandon Semenuk.

“We decided to start our own business making the best mountain bike content that we possibly could. We started Revel Co. because we were tired of making content for other people without being able to be totally creative with and in complete control with what we were creating.”

Rupert and Brandon’s intention with Revel Co. was to focus on making the best, most creative videos, with a style of shooting and creativity influenced by no one but themselves,

“No one gets a say in what we create except us — even if it’s a client job. That’s our rule, and that’s how they turn out best,” Rupert says.

After building Revel Co. over two years ago, Brandon and Rupert now have an impressive clientele including Subaru Canada and Red Bull. Rupert films internationally, but is always happy to return home to Victoria to his girlfriend Berkley and their two Persian cats Digit and Sumo.

“A lot of time when you hear action sports you don’t think ‘this could be a really beautiful cinematic video.’ It’s a unique way to approach it — creating something that looks amazing and isn’t ‘out there,’” says Rupert.

Rupert doesn’t know exactly what’s in store for him next but he’s looking forward to continuing to grow his business.

I get the feeling that so long as he keeps creating for himself, success will be inevitable. For a man whose life has been defined by the unexpected, watching Rupert make his next move may be just as exhilarating as watching the documentaries he makes.

ActionAlternative SportsBoulevard MagazineChelsea ForemandocumentaryFilm makermediaMountain bikingMoviesOutdoorsRevel Co.Rupert WalkerskateboardingskiingSportsSports mediavideo

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

B.C. salmon farms challenge activists’ demands for site closures

News reporting also unfair, inaccurate and distorted

Tofino considers beach fire ban after tumultuous summer

“It’s a juggling act, constantly.”

Unofficial holidays: Here’s what people are celebrating for the week of Sept. 27 to Oct. 3

World Farm Animals Day, Drink Beer Day and Virus Appreciation Day are all coming up this week

Vancouver Island Indigenous leaders supportive of B.C.’s new plan for old forest preservation

More than 260,000 hectares in Clayoquot Sound mapped for immediate old growth harvesting deferral

HISTORY COLUMN: Reflecting on the 32nd anniversary of Canada’s apology to Japanese-Canadians

Japanese-Canadians an integral part of Tofino and Ucluelet’s history.

105 new COVID-19 cases, 1 death as health officials urge B.C. to remember safety protocols

There are currently 1268 active cases, with 3,337 people under public health monitoring

U.S. Presidential Debate Takeaways: An acrid tone from the opening minute

Here are key takeaways from the first of three scheduled presidential debates before Election Day on Nov. 3

B.C. nurses report rise in depression, anxiety, exhaustion due to pandemic

A new UBC study looks into how the COVID-19 response has impacted frontline nurses

National child-care plan could help Canada rebound from COVID-induced economic crisis: prof

A $2 billion investment this year could help parents during second wave of pandemic

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Search suspended for Indigenous elder last seen mushroom picking in northwest B.C.

Mushroom picker Thomas (Tommy) Dennis has been missing since Sept. 16

16 MLAs retiring from B.C. politics add up to $20M in pensions: Taxpayers Federation

Taxpayers pay $4 for every dollar MLAs contribute to their pensions

‘Bonnie’ and ‘Henry’ among latest litter of service dog puppies

B.C. Alberta Guide Dogs names two pups after provincial health officer

Most Read