Overlooking Ucluelet’s Main Street shopping district, Ucluelet Chamber of Commerce executive director Laurie Filgiano cozies up with ‘Snowy’, the beloved decorating contest trophy. (Nora O’Malley photo)

Overlooking Ucluelet’s Main Street shopping district, Ucluelet Chamber of Commerce executive director Laurie Filgiano cozies up with ‘Snowy’, the beloved decorating contest trophy. (Nora O’Malley photo)

Ucluelet’s Midnight Madness shopping spree gets a stiff shot of madness this weekend

“As a community, I think we will come out of this stronger.”

Ucluelet Chamber of Commerce executive director Laurie Filgiano aptly sums up the theme behind this year’s annual Midnight Madness shopping celebration:

“It’s going to be a lot more madness this year than midnight.”

Some retailers, like the Place TV, aren’t even around anymore. Others, like Pina Boutique, are solely open to private and online shopping. The few shops that remain open to the public are doing so ever so cautiously, with Christmas cheer and community spirit top of mind.

Courtney Johnson, co-owner of Image West Gallery, says we all deserve some kindness, happiness and holiday cheer. She is hosting a ‘How the COVID Grinch almost stole Midnight Madness Sale’ from Nov. 25 to Dec. 2.

“I’m going to be perfectly honest, 2020 has been a dumpster fire. There isn’t one person that hasn’t been affected by SOME part of it. Everyone is either missing someone they can’t be with, faced with extra stresses, or shedding a few additional tears. I know that has definitely been true for me,” wrote Johnson in an email.

“Yes, I think it’s important to be a part of Midnight Madness and support local business. But more importantly, I think it’s important for people to not feel alone, especially at this time of year,” she continued. “I’m looking forward to seeing people in our community in the coming days and weeks (at their comfort level, of course), and help put smiles on their faces during this festive season.”

Filgiano, who joined the Chamber about a month ago when Lara Kemps took on a managerial role at Black Rock, said she hopes businesses will try extra hard to light up the town with decorations for COVID-19 Christmas 2020, plus the coveted ‘Snowy’ trophy.

She told the Westerly that Tofino and Ucluelet merchants appear to be a bit of anomaly when compared to the rest of the Island.

“We did really well this year. Of course some businesses were harder hit than others, and that’s why [the Chambers] are here to support all of the businesses, hard hit or not. The feeling I’m getting is that people aren’t drowning in terms of having bad a season, I think people are exhausted,” notes Filgiano.

“As a community, I think we will come out of this stronger and with a whole new set of tools to really grow as a business economy,” she went on to say.

The Ucluelet Chamber of Commerce has also organized a Miles Passport Program; patrons that shop at more than 50 per cent of participating businesses are entered into a draw for several local prize packs. The Miles Passport Program runs from Nov. 27-Dec.15. For West Coasters wanting to know more about the sales and where to get a Miles Card, check-out the Ucluelet Chamber of Commerce ‘Midnight Madness Community Directory’ below.


Like us on Facebook and follow us on Twitter

READ: Tofino’s 12 Days of Jingle kicks off holiday season

READ: Recycling broken or burnt string lights can reduce holiday landfill waste

B.C. VIEWS: Small businesses need our help

Shop Localucluelet

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

B.C. Finance Minister Selina Robinson outlines the province’s three-year budget in Victoria, April 20, 2021. (B.C. government video)
B.C. deficit to grow by $19 billion for COVID-19 recovery spending

Pandemic-year deficit $5 billion lower than forecast

Residents and supporters of Tofino’s Crab Apple Campground gathered at the Village Green on April 13 to draw attention to their concerns over losing their homes. The campground’s temporary use permit, which allows it to offer sites to Tofino residents, expires in October. The town’s council rejected an application that same day that would have permitted the campground to operate as a tourist commercial accommodation. (Andrew Bailey photo)
Crab Apple residents fear losing their homes as campground’s permit running out in Tofino

Council rejects application to allow campground to operate as tourist accommodation.

The entrance to the Lodge Property on Reef Point Road in Ucluelet. (Nora O’Malley photo)
The entrance to the Lodge Property on Reef Point Road in Ucluelet. (Nora O’Malley photo)
Ucluelet council approves the Lodge Property application

The decision changes the land use designation from Residential to Tourist Commercial

Wickaninnish (Clifford Atleo) plays the drum while singing the Nuu-chah-nulth song on the court steps in Vancouver In a picture from April 2018. Photo credit, Melody Charlie.
Five Nuu-chah-nulth Nations celebrate legal victory in fishing dispute

Ha’oom Fisheries Society and T’aaq-wiihak Fisheries announce “major legal victory”

Polystyrene has been outlawed as a take-out option for restaurants in Tofino and Ucluelet. (Black Press Media file photo)
Tofino and Ucluelet ban polystyrene take-out containers

Surfrider Pacific Rim chapter manager Lilly Woodbury touted the new ban as “definitely terrific news”

A lone traveler enters the Calgary Airport in Calgary, Alta., Monday, Feb. 22, 2021. THE CANADIAN PRESS/Jeff McIntosh
VIDEO: Trudeau defends Canada’s travel restrictions as effective but open to doing more

Trudeau said quarantine hotels for international air travellers will continue until at least May 21

A large crowd protested against COVID-19 measures at Sunset Beach in Vancouver on Tuesday, April 20, 2021. (Snapchat)
VIDEO: Large, police-patrolled crowds gather at Vancouver beach for COVID protests

Vancouver police said they patrolled the area and monitored all gatherings

In this image from video, former Minneapolis police Officer Derek Chauvin, center, is taken into custody as his attorney, Eric Nelson, left, looks on, after the verdicts were read at Chauvin’s trial for the 2020 death of George Floyd, Tuesday, April 20, 2021, at the Hennepin County Courthouse in Minneapolis, Minn. THE CANADIAN PRESS/Court TV via AP, Pool
George Floyd’s death was ‘wake-up call’ about systemic racism: Trudeau

Derek Chauvin was found guilty Tuesday on all three charges against him

A total of 10 flight exposures have affected the Victoria International Airport in April so far, making it the highest monthly total since the start of the pandemic. (Black Press Media file photo)
Victoria hits record-breaking number of monthly COVID-19 flight exposures

As of April 21, 10 flight exposures reported for the month

Former University of Victoria rowing coach Barney Williams is photographed in the stands during the Greater Victoria Invitational at CARSA Performance Gym at the University of Victoria in Victoria, B.C., on Friday, November 29, 2019. THE CANADIAN PRESS/Chad Hipolito
Rowing Canada sanctions former head coach of B.C. varsity women’s team

Suspension of Barney Williams would be reversed if he complies with certain terms

A man pauses at a coffin after carrying it during a memorial march to remember victims of overdose deaths in Vancouver. THE CANADIAN PRESS/Darryl Dyck
B.C. announces historic half-billion-dollar funding for overdose crisis, mental health

Of it, $152 million will be used to address the opioid crisis and see the creation of 195 new substance use treatment beds

Children’s backpacks and shoes are seen at a CEFA (Core Education and Fine Arts) Early Learning daycare franchise, in Langley, B.C., on Tuesday May 29, 2018. THE CANADIAN PRESS/Darryl Dyck
B.C. budget to expand $10-a-day child care, but misses the mark on ‘truly universal’ system

$111 million will be used to fund 3,750 new $10-a-day spaces though 75 additional ChildCareBC universal prototype sites over the next three years.

Most Read