Tourism Tofino earns Destination Canada media award

Tourism Tofino has another success to celebrate.

Tourism Tofino’s Marketing Manager Samantha Fyleris received an Explore Canada Award of Excellence Destination Canada’s Executive Director of Global Communications Sarah Finstad in recognition of Tourism Tofino’s Endless Summer media invitational event. (Photo - Destination Canada)

Fresh off the accolades earned through its ‘Real West Coast’ campaign, Tourism Tofino has another success to celebrate.

The local Destination Marketing Organization was named the winner of Destination Canada’s Explore Canada Best Media Itinerary award.

The Explore Canada awards were handed out at a GoMedia conference in Halifax Nova Scotia on Oct. 18 and recognized “contributions to storytelling that inspire travellers to explore Canada,” according to a recent media release.

Tourism Tofino recieved the Best Media Itinerary award in recognition of an ‘Endless Summer’ media invitational event it ran in 2016 to help and inspire travel writers to tout Tofino’s offerings around the globe.

“Tourism Tofino’s unique approach to the group media trip balanced the efficiency of putting together a joint program with the efficacy of ensuring the journalists have different stories to tell,” said awards judge Nathan Lump through the release.

“Tourism Tofino’s professionally presented and sensitively designed program mixed custom elements for each participant with common ones they would share, ensuring each journalist had a different angle to explore on the ‘endless summer’ theme.”

The three-day media invitational took place over Tofino’s popular Queen of the Peak event last year and helped guide writers around town through customized and themed itineraries.

“Unique itineraries were created for each of the eight attending journalists based on their story interests. Itineraries included surfing lessons, on-the-water excursions, boat-to-table dine-around events, and time with local storytellers,” according to the release.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Tofino and Ucluelet’s Top 10 sports and arts stories of 2019

Revisiting the Coast’s best sports and arts newsmakers of the past year.

Rent-It Centre takes over curbside collection contract in Tofino and Ucluelet

Rent It Centre’s bid was $25,865 lower than the only other bidder, SonBird Refuse and Recycling.

Tofino’s first cannabis dispensary opens

“I don’t know where it’s going, but happy how it’s gone so far.”

Tofino welcomes much needed veterinarian to town

West Coast has not had a full-time vet since Dr. Jane Hunt surrendered her licence in 2004.

Looking back on the West Coast’s top 10 news stories

Tofino and Ucluelet’s top headlines of 2019.

‘Like an ATM’: World’s first biometric opioid-dispensing machine launches in B.C.

First-of-its-kind dispensing machine unveiled in the Downtown Eastside with hopes of curbing overdose deaths

Canucks extend home win streak to 8 with 4-1 triumph over Sharks

Victory lifts Vancouver into top spot in NHL’s Pacific Division

BC Green Party leader visits northern B.C. pipeline protest site

Adam Olsen calls for better relationship between Canada, British Columbia and First Nations

‘Extensive’ work planned at Big Bar landslide ahead of salmon, steelhead migration

Fisheries Minister Bernadette Jordan visited the site of the slide from June

B.C. society calls out conservation officer after dropping off bear cub covered in ice

Ice can be seen in video matted into emaciated bear cub’s fur

Royal deal clears way for Harry, Meghan part-time Canada move: experts

Keith Roy of the Monarchist League of Canada said the deal is exactly what Harry and Meghan asked for

Horgan cancels event in northern B.C. due to security concerns, says Fraser Lake mayor

The premier will still be visiting the city, but the location and day will not be made public

B.C. landlord sentenced to two years in jail for torching his own rental property

Wei Li was convicted of intentionally lighting his rental property on fire in October 2017

Most Read