Tourism Tofino earns Destination Canada media award

Tourism Tofino has another success to celebrate.

Tourism Tofino’s Marketing Manager Samantha Fyleris received an Explore Canada Award of Excellence Destination Canada’s Executive Director of Global Communications Sarah Finstad in recognition of Tourism Tofino’s Endless Summer media invitational event. (Photo - Destination Canada)

Fresh off the accolades earned through its ‘Real West Coast’ campaign, Tourism Tofino has another success to celebrate.

The local Destination Marketing Organization was named the winner of Destination Canada’s Explore Canada Best Media Itinerary award.

The Explore Canada awards were handed out at a GoMedia conference in Halifax Nova Scotia on Oct. 18 and recognized “contributions to storytelling that inspire travellers to explore Canada,” according to a recent media release.

Tourism Tofino recieved the Best Media Itinerary award in recognition of an ‘Endless Summer’ media invitational event it ran in 2016 to help and inspire travel writers to tout Tofino’s offerings around the globe.

“Tourism Tofino’s unique approach to the group media trip balanced the efficiency of putting together a joint program with the efficacy of ensuring the journalists have different stories to tell,” said awards judge Nathan Lump through the release.

“Tourism Tofino’s professionally presented and sensitively designed program mixed custom elements for each participant with common ones they would share, ensuring each journalist had a different angle to explore on the ‘endless summer’ theme.”

The three-day media invitational took place over Tofino’s popular Queen of the Peak event last year and helped guide writers around town through customized and themed itineraries.

“Unique itineraries were created for each of the eight attending journalists based on their story interests. Itineraries included surfing lessons, on-the-water excursions, boat-to-table dine-around events, and time with local storytellers,” according to the release.

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